The Sports Beat Show was packed with some of the biggest stories in sports this week. Eric Horton took listeners around the world for a look at the exciting action at the 2026 FIFA World Cup, including key matchups, standout performances, and what fans should watch as the tournament continues. The s
On this week’s Sports Beat Show, Eric Horton took listeners around the world of sports with a packed lineup of topics and opinions. The show opened with a look at the season-ending loss by the Texas Tech Lady Raiders softball in the Women’s College World Series against the Texas Longhorns softball.
On this week’s edition of the Sports Beat Show, we welcomed two special guests from Brownfield tennis — longtime Head Tennis Coach Rich Hammons and newly appointed Head Tennis Coach Jason Cabe. The conversation centered around an important transition for the Brownfield tennis program, Coach Hammons’
Families across Brownfield and the surrounding area will have plenty of opportunities to get their children involved in athletics this summer as Brownfield ISD has announced its lineup of “Future Cubs Sports Camps” for 2026.The camps are designed to help young athletes improve their skills, stay act
The Sports Beat Show was packed with local and regional sports talk as we covered another exciting week in athletics across the South Plains. We started the show by discussing the impressive seasons from the Texas Tech Lady Raiders Softball team and Texas Tech Baseball as both programs continue maki
The latest episode of the Sports Beat Show covered a wide range of action from the national stage to right here at home in Brownfield.We kicked things off with a full breakdown of the NFL Draft, highlighting key first-round picks, team strategies, and early winners and losers as franchises look to b
The latest episode of the Sports Beat Show was packed with local action and standout performances across the South Plains.We broke down a strong stretch for Brownfield baseball and softball, with both programs continuing to compete at a high level in district play. On the courts, Wellman-Union tenni
Brownfield looks to flip the script against defending powerhouse Bulldogs Friday night.The Brownfield Lady Cubs are heating up at exactly the right time.Coming off a dominant 21-8 victory over Stanton on Monday night, Brownfield has now won five straight games, improving to 9-1 in district play and
🏈 Sports Beat Show Recap | Today’s EpisodeOn today’s Sports Beat, we covered a wide range of local and national sports stories, keeping the South Plains buzzing.We started with Brownfield Softball and Baseball, breaking down recent performances and what to watch as both teams continue district play.
After suffering a 19-11 loss to Coahoma last Monday, March 16th, the Brownfield Lady Cubs bounced back in dominant fashion Friday, rolling past the Lamesa Tornadoes 16-6. With that win, they are now sitting tied for first in District with Coahoma and cracked the Top-25 at #9 in the state. The Cubs o
The Texas Tech Red Raiders are headed back to the NCAA Tournament and will open March Madness against the Akron Zips on Friday morning.The No. 5-seeded Red Raiders will face No. 12-seeded Akron at 11:40 a.m. CST Friday in a Midwest Region First Round matchup at Benchmark International Arena in Tampa
For the first time in 13 years, the Texas Tech Lady Raiders are dancing again.Texas Tech has officially earned a spot in the NCAA Women’s Basketball Tournament and will face No. 10 seed Villanova in the opening round Friday night in Baton Rouge, Louisiana. Tipoff is scheduled for 7:30 p.m. CT.The wi
Watch or listen to this episode of the Sports Beat Show as we sit down with members of the Brownfield Cubs Baseball Team to talk about the season, the team’s progress, and what fans can expect moving forward. The conversation highlights the hard work, dedication, and excitement surrounding Cubs base
Check out this week’s TownTalk Athlete of the Week, proudly sponsored by Brownfield Ford. Each week, TownTalk Media recognizes a standout student-athlete from across Brownfield and the surrounding area who has demonstrated excellence, dedication, and leadership in their sport. Join us as we celebrat
Watch or listen to this episode of the Sports Beat Show as we break down several topics from the world of sports. The discussion included updates on Brownfield Cub Softball and Cub Baseball, along with a look at the latest action involving Texas Tech Red Raiders men’s basketball and Texas Tech Lady
Runnin’ Cubs Advance to Regional Championship After 64-56 Win Over HollidayThe #9 Brownfield Runnin’ Cubs are headed to the Class 3A Division I Region I Championship after a solid 64-56 victory over the #20 Holliday Eagles Tuesday night. With the win, Brownfield moves one step closer to the state to
The Arizona Western Matadors capped off a remarkable regular season with a sweep of top honors in the Arizona Community College Athletic Conference (ACCAC), highlighting both individual excellence and program-wide success under head coach Kyle Isaacs — a proud Brownfield native.Kyle Isaacs, Head Men
The ninth-ranked Brownfield Runnin’ Cubs survived a nail-biter Friday night, edging Dalhart 58-57 to capture the Area Championship and punch their ticket to the Region I Semifinals. Now, Brownfield turns its focus to another tough test as the Cubs prepare to face the No. 20 Holliday Eagles on Tuesda
Join us for an exciting episode of the Sports Beat Show as we visit with members of the Brownfield Lady Cub Softball Team! We’ll talk Lady Cub softball, break down the season, and dive into sports on all levels. You won’t want to miss this great conversation with some of Brownfield’s finest!
Check out this week’s TownTalk Athlete of the Week sponsored by Brownfield Ford.Watch below and find out who this week’s Athlete of the Week is:
The Brownfield Runnin’ Cubs left no doubt Monday night.With an emphatic 89-37 victory over Kermit, Brownfield captured the Bi-District Championship in dominant fashion, showcasing depth, balance, and relentless defensive pressure from start to finish.Timmins Takes ChargeWhen Kermit focused its defen
The No. 9 ranked Brownfield Runnin’ Cubs are headed back to the postseason… and they’re bringing plenty of momentum with them.Brownfield enters the playoffs with an impressive 26-6 overall record and a perfect 12-0 mark in district play, claiming the District 3-3A championship in dominant fashion. T
🏀⚾🎙️ New Episode of the Sports Beat Show is Here!Don’t miss this exciting episode of the Sports Beat Show as Eric breaks down the latest action from across the sports landscape—from local standouts to major college programs.Eric takes an in-depth look at high school basketball, highlighting key perf
The Meadow Lady Broncos are moving on.Meadow used a dominant third quarter and clutch free-throw shooting down the stretch to defeat the Grady Lady Cats, 53–48, in the bi-district round of the Class 1A Division I girls basketball playoffs. With the win, the Lady Broncos advance to the Area Round, wh
