The Texas Tech Red Raiders are headed back to the NCAA Tournament and will open March Madness against the Akron Zips on Friday morning.The No. 5-seeded Red Raiders will face No. 12-seeded Akron at 11:40 a.m. CST Friday in a Midwest Region First Round matchup at Benchmark International Arena in Tampa
For the first time in 13 years, the Texas Tech Lady Raiders are dancing again.Texas Tech has officially earned a spot in the NCAA Women’s Basketball Tournament and will face No. 10 seed Villanova in the opening round Friday night in Baton Rouge, Louisiana. Tipoff is scheduled for 7:30 p.m. CT.The wi
Watch or listen to this episode of the Sports Beat Show as we sit down with members of the Brownfield Cubs Baseball Team to talk about the season, the team’s progress, and what fans can expect moving forward. The conversation highlights the hard work, dedication, and excitement surrounding Cubs base
Check out this week’s TownTalk Athlete of the Week, proudly sponsored by Brownfield Ford. Each week, TownTalk Media recognizes a standout student-athlete from across Brownfield and the surrounding area who has demonstrated excellence, dedication, and leadership in their sport. Join us as we celebrat
Watch or listen to this episode of the Sports Beat Show as we break down several topics from the world of sports. The discussion included updates on Brownfield Cub Softball and Cub Baseball, along with a look at the latest action involving Texas Tech Red Raiders men’s basketball and Texas Tech Lady
Runnin’ Cubs Advance to Regional Championship After 64-56 Win Over HollidayThe #9 Brownfield Runnin’ Cubs are headed to the Class 3A Division I Region I Championship after a solid 64-56 victory over the #20 Holliday Eagles Tuesday night. With the win, Brownfield moves one step closer to the state to
The Arizona Western Matadors capped off a remarkable regular season with a sweep of top honors in the Arizona Community College Athletic Conference (ACCAC), highlighting both individual excellence and program-wide success under head coach Kyle Isaacs — a proud Brownfield native.Kyle Isaacs, Head Men
The ninth-ranked Brownfield Runnin’ Cubs survived a nail-biter Friday night, edging Dalhart 58-57 to capture the Area Championship and punch their ticket to the Region I Semifinals. Now, Brownfield turns its focus to another tough test as the Cubs prepare to face the No. 20 Holliday Eagles on Tuesda
Join us for an exciting episode of the Sports Beat Show as we visit with members of the Brownfield Lady Cub Softball Team! We’ll talk Lady Cub softball, break down the season, and dive into sports on all levels. You won’t want to miss this great conversation with some of Brownfield’s finest!
Check out this week’s TownTalk Athlete of the Week sponsored by Brownfield Ford.Watch below and find out who this week’s Athlete of the Week is:
The Brownfield Runnin’ Cubs left no doubt Monday night.With an emphatic 89-37 victory over Kermit, Brownfield captured the Bi-District Championship in dominant fashion, showcasing depth, balance, and relentless defensive pressure from start to finish.Timmins Takes ChargeWhen Kermit focused its defen
The No. 9 ranked Brownfield Runnin’ Cubs are headed back to the postseason… and they’re bringing plenty of momentum with them.Brownfield enters the playoffs with an impressive 26-6 overall record and a perfect 12-0 mark in district play, claiming the District 3-3A championship in dominant fashion. T
🏀⚾🎙️ New Episode of the Sports Beat Show is Here!Don’t miss this exciting episode of the Sports Beat Show as Eric breaks down the latest action from across the sports landscape—from local standouts to major college programs.Eric takes an in-depth look at high school basketball, highlighting key perf
The Meadow Lady Broncos are moving on.Meadow used a dominant third quarter and clutch free-throw shooting down the stretch to defeat the Grady Lady Cats, 53–48, in the bi-district round of the Class 1A Division I girls basketball playoffs. With the win, the Lady Broncos advance to the Area Round, wh
The Meadow Lady Broncos and the Wellman-Union Lady Cats have both earned their place in the UIL girls basketball postseason, continuing a proud tradition rooted deep in West Texas excellence. But beyond the excitement of playoff qualification lies a larger reality that few outside the region fully a
Lady Cubs, Fillies Set for Winner-Take-All Playoff Berth in SeagravesThe Brownfield Lady Cubs’ postseason hopes come down to one final opportunity tonight as they travel to Seagraves for a decisive play-in game against district rival Denver City. With both teams finishing tied for the fourth and fin
Brownfield Lady CubsLady Cubs Face Crucial Week as Playoff Picture Comes Into FocusThe Brownfield Lady Cubs didn’t get the results they were hoping for last week, running into two of the district’s top teams. Brownfield dropped a 43–31 decision to the No. 14 Lamesa Lady Tornadoes before falling to t
Brownfield Lady CubsThe Brownfield Lady Cubs put together an impressive week, going 2–0 in district play and significantly improving their postseason outlook. With wins over Denver City (50–38) and Odessa Compass (65–46), the Lady Cubs now sit at 4–5 in district, tied for fourth place as the regular
On Monday morning, February 2, at 9:00 a.m., Texas public schools learned their new competitive districts as the University Interscholastic League released its biennial realignment. While schools had known their classifications and football divisions for several weeks—except for Class 6A, which does
Tune in to this episode of the Sports Beat Show as we sit down with Coach Lawrence Johnson and standout student-athlete Kanyon Cantrell, who recently signed to compete in track and field at South Plains College. Kanyon shares his journey, what this opportunity means to him, and what lies ahead at th
Brownfield Lady CubsLady Cubs Enter Crucial Week With Playoff Hopes on the LineThe Brownfield Lady Cubs took a tough setback last week, falling on the road to Stanton by a score of 56–36. The loss dropped Brownfield to 2–5 in district play and placed the Lady Cubs firmly in must-win territory as the
Brownfield Lady Cubs BasketballThe Brownfield Lady Cubs finished last week 1–1 in District 3-3A play, showing both how close they can compete with the district’s best—and how quickly a game can slip away when mistakes pile up.The week opened last Tuesday at home against the No. 2-ranked Coahoma Lady
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Monday, February 2, 2026, is the day. The University Interscholastic League (UIL) will release its biennium realignments on Feb. 2, with coaches and superintendents gathering at regional Education Service Centers to pick up packets and learn their new districts. Since 2013, UIL has offered a preview
